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HCT CA Provides Full Service for New Kat Von D Palette

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By: Jamie Matusow

Editor-in-Chief

 
HCT CA provided a full service for the new Kat Von D Mi Vida Loca palette, created exclusively for Sephora. The latest edition to the popular range draws inspiration from the tattoo artist and TV star’s favorite back tattoo.

Featuring eight eyeshadows and mini eyeliner, the collection accentuates this summer’s neon trend.

HCT CA formulated the long-lasting pigments as well as the beautiful sleek metal case. The palette features an embossed hand-drawn design giving this limited edition a luxurious finish.
Nick Gardner executive vice president, HCT CA comments: “The Mi Vida Loca palette is visually eye-catching, with the high-impact graphics brought to life with the intricate metal embossing. The packaging features a push button that when pressed, allows the palette to open with ease thanks to the spring mechanism inside. We are incredibly proud of this palette and believe it is a fantastic new design to the ever-popular range.”

More info:www.hctpackaging.com

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